Top Vital Elements of an E-commerce Enterprise

The design and layout of your e-commerce site can have a major impact on sales. E-commerce Website Development in Dubai and usability is extremely important. If customers can’t easily find the products they’re looking for, there’s little chance they’ll dig through your site for hours when they can find them somewhere else with an easy Google search.

But, it’s not just about getting your customers to click that “Add to Cart” button. Your eCommerce site needs to provide the right information at each stage in a customer’s buyer journey, helping them to make informed decisions in their

Include High-Quality Images on Product Pages

Allow your customers to get intimate with product details and design. Show your product from several different angles, and highlight any important or unique features. Include images of the front, back, sides and inside the products. Include images from customers, which can highlight different angles or show products in real-world situations.

Smart Search Bar

If your site navigation fails to touch the expected benchmark, then you can still save your customer by providing an in-site search function that offers results that are quick and relevant. The in-site search function also serves as a great starting point for knowledgeable users who know what they are looking for and what specifications they have in mind for their product. E-commerce Development Company in Dubai will help with the user navigation and the overall feel of the site. You need to have a large enough search bar that can house longer queries involving product specification and filters.

Easy Checkout

One of the major reasons why customers move to online shopping is to avoid the long waiting times that customers have to suffer because of long queues at the cash register. Do not make the mistake of replicating their misery at your eCommerce website by complicating the checkout method. Try and keep the checkout method as simple as possible during E-commerce Website Design in Dubai, with minimal fields in the checkout forms requesting only the most essential information that you need.

Multitude Payment Options

Customers have a multitude of options to pay for when shopping in the real world, including cash, credit and debit cards, coupons, gift cards, checks, store credit, NFC and more. Unluckily, such is not the case when we move to the online world. Ecommerce companies, or the Online Community, have not been able to adopt a variety of payment options for transaction mechanisms. Online retailers around the world are switching to alternative methods for payments, especially after rising incidences of major security breaches concerning leading retail chains.

Checkout

This is obviously an important element of an eCommerce site. If poorly implemented, none of the previous elements will be of any use. There are many factors that contribute to a great checkout experience. The most important ones are speed, guest checkout option, easy form filling, progress indicators, and persistent cart summary.

With all of these elements, you should test and iterate. Test various different eCommerce design elements to ensure you’re getting the most from your eCommerce site. Every business is different and it’s possible you will stumble upon new best practices. An eCommerce site is never truly complete. The goal should be to always be refining the path for the user to get the information they need and complete their task efficiently. 

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